Product Marketing Manager at OnCourse Learning
Northwest Suburbs

ONCOURSE LEARNING

Product Marketing Manager

 

OnCourse Learning is a premier education and compliance solutions provider for individuals and companies seeking educational excellence, professional compliance, occupational tools, customized training solutions and new career opportunities in the financial services, real estate, healthcare and IT industries. Our mission at OnCourse Learning is to help people get started and succeed in their chosen professions. 

 

At OnCourse Learning, we strive to have every employee driven by our core values: Integrity, Innovation, Collaboration, and Excellence.

 

The Good Stuff: Why Join OnCourse Learning?

·         Company Culture: innovative, collaborative, fast-paced, welcoming, challenging, fun, and we encourage work-life balance.

·         Competitive salary with company-wide bonus program for a little extra icing on the cake.

·         Excellent Benefits and Additional Perks: medical, dental, vision, 401(k) with company match, HSA, life insurance, short-term and long-term disability, discount programs, pet insurance, tuition reimbursement, volunteer leave, parenting leave and discounted access to OnCourse Learning training products.  [jeans to office everyday]

·         3 Weeks Paid Time Off for your vacations, adult proms, mental health days, Comic-Con, etc. :)

·         Professional Development: training, project opportunities, and advancement potential. 

·         Visit our awesome website to learn more: www.oncourselearning.com

Job Snapshot

Employment Type: Full-Time

Industry: E-Learning

Education: Bachelor’s Degree

Experience: 3+ Years 

Required Travel: The position requires moderate travel

 

Job Summary

In support of the company mission, Product Marketing Manager is responsible for executing the marketing plan for the healthcare, real estate or financial services business unit. Works directly with the Director Product Marketing, Product Management, and Sales Leadership to oversee the execution of revenue generating programs with associated tactics and measurement of results.


Essential Functions 

1.    Manage and execute B2C and B2B demand generation campaigns and associated tactics, including: Digital Advertising, Trade Shows & Events, Email Marketing, Webinars, Videos/Podcasts, Direct Mail and Third-Party Promotions

2.    Work with the Digital team on execution of B2C programs (eCommerce managers and digital marketing managers)

3.    Assist Director Product Marketing in the creation of buyer and user personas that define key pain points and messaging to be used in content

4.    Work with Director Product Marketing to define market segmentation and work closely with Sales to ensure that lead generation efforts map to this segmentation and specific target audiences

5.    Build positioning documents for your respective business unit product launches, including: market trends, product differentiators/proof points, competitive analysis, sales obstacles, persona information and external messaging

6.    Manage product launches with key constituencies: Product Management, IT, PR, Business Unit, Sales

7.    Define and execute sales enablement/training along with Product Management for new releases

8.    Create, maintain and syndicate content for all industries and products within business unit using agreed upon SEO keywords, including the following content: Datasheets, White Papers, eBooks, Catalogs, Website Content, Webinars, Infographics, Blogs, Case Studies, Demos, Videos, etc.

9.    Update Product Marketing/Demand Generation budget for business unit spend to ensure all programs are met within budget parameters

10.  Manage 3rd party vendors and contractors

11.  Other duties as assigned

 

Education, Skills and Experience

·         BS/BA Degree in Marketing or equivalent

·         3+ years marketing related experience (product marketing, field marketing, digital marketing or marketing communications)

·         Excellent organizational and communication (verbal and written) skills

·         Experience working with Marketing Automation tools/CRM systems

·         Experience in eCommerce and/or digital marketing tactics (SEO, PPC, Remarketing)

·         Demonstrated ability to influence and persuade

·         Proven ability to interact with product management, corporate marketing and sales stakeholders

·         Ability to meet deadlines with minimal supervision and managing multiple projects from start to finish

·         Proficient in Computer skills (MS Word, Excel, PowerPoint, Outlook)

 

WARNING! LEGAL STUFF FROM HERE ON OUT: The above statements are intended to describe the essential functions, nature, and level of work to be performed. The company reserves the right to modify this job description at any time, without notice.

OnCourse Learning employees are hired, promoted and rewarded on the basis of talent, performance and dedication.  We cannot afford to deprive the company of capable people and will not allow harassment or discrimination based on race, creed, color, religion, national origin, sex, age, sexual orientation, marital status, ancestry, disability or veteran status.

OnCourse Learning is a proud equal opportunity employer.

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