W.W. Grainger, Inc., with 2015 sales of $10 billion, is North America's leading broad line supplier of maintenance, repair and operating products (MRO), with operations also in Europe, Asia and Latin America.

Paid Search Specialist at Grainger

Company Overview

Grainger is a global leading broad line supplier of facilities maintenance products serving businesses and institutions. Our 18,000 employees are driven to serve customers and the community in exceptional ways focusing on delivering the highest level of service. The Grainger team works closely with customers to better understand their challenges and provide cost-saving solutions. Grainger's employees serve customers more than 115,000 times every day through multiple channels. As part of a high-performing team, you’ll be able to develop your talents, and make a difference. Grainger is a Fortune 500company and a perennial member of Fortune magazine's Most Admired Companies list.

 


Position Description

Primary Function:

  • Responsible for executing high volume Paid Search marketing programs: RLSA and general remarketing, PLA, YouTube, GDN, branding and awareness initiatives, and overall generating revenue while delivery on time and within budget
  • Execute the day-to-day tactics to increase Paid Search revenue, site traffic, conversions, margins, and incremental ROAS

 

Principal Duties & Responsibilities:

 

  • Plan Paid Search projects, maintain targeted budget, develop strong internal and external relationships and control risks
  • Support and translate business leader’s marketing ideas into successful PPC campaigns that are on time, on budget and results in desired outcomes
  • Manage the P/L of the Paid Search channel by tracking, reporting, and analyzing all PPC initiatives and campaigns; responsible for forecasting and budgeting of channel
  • Manage Search Engine relationships – work with Google & Bing (and other top search engines) to ensure appropriate monthly budget target objectives and keep abreast of beta testing
  • Work with Brand Teams, Product Managers and other internal business partners to provide online product merchandising support and proactively recommend additional budget spends
  • Manage Bid optimization tool and vendor relationship by incorporating best practices, performance metric objectives and tool updates for each account
  • Manage SEM agency relationship to develop PPC strategies, campaign planning, implementation, budget management, performance review, campaign optimization and roadmaps
  • Grow and optimize keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, search query reports
  • Execute marketing invoicing and insertion orders, and maintain online marketing budget spend
  • Work with internal business partners and vendors to coordinate and communicate project initiatives, define strategy, execute ROI deliverables and make budget recommendations
  • Act as a strong business partner and SME of the search engine marketing channel by driving continued innovation, hot issues, new developments and industry best practices by regularly sharing knowledge with extended teams
  • Participate in MSA, SOW contracts, addendums and vendor reviews with Vendor Relationship team
  • Prepare and provide Search Marketing performance reports, data analyses and proposed action items to internal and external teams
  • Test and research on evolving SEM tools, trends, tactics, and strategies, and educate broader organization & key stakeholders on new opportunities

Position Requirements:

Preferred Education & Experience:

 

  • 2+ years’ experience in managing large PPC programs for well-established online retailers
  • Strong understanding of search engine marketing process and best practice around Paid Search campaign structure and optimization
  • Proficient in quantitative analysis / analytical thinking with proven ability to translate analysis into actionable and valuable insights
  • Ability to navigate and generate reports from Omniture, CoreMetrics and Google Analytics
  • Proven detail-oriented skills with excellent analytical skills, including experience reviewing campaign performance results and making recommendations for future action
  • Excellent verbal and written communication skills to work with cross functional teams to ensure implementation of interactive marketing projects
  • Proven ability to influence, build relationships and team development skills
  • Strong project management and time management skills with attention to detail and focus on quality of results.
  • Experience with collaboration between organic and paid search programs
  • Proficiency in Microsoft Office programs (Excel, PowerPoint, Word, Outlook, etc.)

EEOC Statement

Grainger is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.



Job Segment: Project Manager, Technology

Grainger is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

  • EEO is the Law
  • EEO is the Law Poster Supplement
  • Pay Transparency
  • © 2017. Grainger.  All Rights Reserved
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Why work with us
Responsible for the 11th largest website in North America, the Grainger team knows how to transform innovation into success. We have an amazing digital team across many disciplines that include Product Management, User Experience, eMarketing, eMerchadandising and Engineering. Our goal is to deliver the best experience for our customers, so we require those who can be creative, collaborative and challenge current thinking. We foster a high-energy environment that allows people to bring their best to the role every day.
Culture
Our culture is open, inviting and rewarding. Think start up backed by the stability and knowledge of a 90-year strong company. It mirrors the way our customers go about their business. They are able to juggle multiple projects at once and find creative solutions to challenging problems. That’s what they do and that’s what we do to help make their lives easier. We celebrate the wins and work together to come up with the next big thing. It’s an awesome experience.

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