Grubhub is the nation's leading online and mobile food ordering company dedicated to connecting hungry diners with local takeout restaurants. The company’s online and mobile ordering platforms allow diners to order directly from approximately 40,000 takeout restaurants in more than 1,000 U.S. cities and London. Every order is supported by the company’s 24/7 customer service teams. Grubhub has offices in Chicago, New York and London.

Digital Marketing Manager - Paid Social at Grubhub
About The Opportunity

We work with awesome people every day. We don’t mean “awesome” like how other people use “awesome”—in some conjunctive form with “sauce” or “balls.” We really mean it. We work with some of the greatest people in the tech industry here at Grubhub. We’re looking for more.

Grubhub leads in the mobile food-ordering industry with a portfolio of brands that includes Grubhub, Seamless, MenuPages and Allmenus. We’re dedicated to connecting hungry diners with local restaurants. With offices in New York City, Chicago and London, Grubhub supports every order with 24/7 customer service. 

We want you to enjoy where you work. Who you work with. What you work on. At Grubhub, you can order your cake and eat it too.

Some Challenges You’ll Tackle

About the Opportunity:

The Digital Marketing Manager - Paid Social supports the social efforts at Grubhub across CRM, customer acquisition and brand. When taking on this role, your focus will be to drive customer acquisition, improve order frequency and support brand initiatives through social ads. In applying for this role, you should come from a strategic and analytical background with a keen understanding of social ad networks like Facebook and Facebook-owned properties. You should be knowledgeable in staying ahead of trends, and also possess a deep-rooted passion for social media and how it can be used to drive meaningful business results.

 

Some Challenges You’ll Tackle:

  • Day to day management of sequential paid social marketing programs that drive users throughout the customer lifecycle
  • Serve as social platform subject matter expert - understanding trends and working with teams to implement findings into strategies quickly and efficiently
  • Work cross functionally with acquisition and CRM teams to grow new customer base and to increase order frequency among existing diners through social ads
  • Partner with Brand to understand an editorial calendar and content flow, and to ensure that a promotion plan and strategy is in place for always on/ evergreen content
  • Develop retention, loyalty, re-engagement plans to keep current diners active
  • Build out new campaigns based on learnings and opportunities for growth across social channels
  • Continuously execute A/B tests to improve performance of this channel
  • Work with existing social teams to identify campaign elements essential for success
  • Partnering with designers to ensure creative assets are optimized for performance
  • Work closely with channel partners including Facebook, Instagram, Twitter, YouTube, etc. to deeply understand ad platforms and identify opportunities for Grubhub to be a first-mover in the space

You Should Have:

  • 3+ years experience in digital marketing with a focus on social ads
  • Experience creating large scale PPC and direct response campaigns with multi-million dollar budgets
  • Power user capability in Excel
  • A proven track record driving positive financial results for large scale social ad programs
  • Experience using Facebook Power Editor
  • Experience using 3rd party social ad management platforms
  • Experience running multiple tests simultaneously and have the ability to optimize performance of messaging/techniques
  • Ability to analyze campaign performance and understand how to turn insights into actions

Got These?  Even Better:

  • Familiar with Google Analytics and Atlas
  • Experience with SQL
  • Have managed marketing campaigns for businesses with a local focus

And Of Course, Perks!:

  • Unlimited paid vacation days. Choose how your time is spent.
  • Never go hungry! We provide weekly GrubHub/Seamless credit.
  • Regular in-office social events, including happy hours, wine tastings, karaoke, bingo with prizes and more.
  • Company-Wide Initiatives encouraging innovation, continuous learning and cross-department connections.

We deliver favorites every day. Join us as we move eating forward.

*Grubhub Inc. is an EQUAL EMPLOYMENT OPPORTUNITY/AFFIRMATIVE ACTION employer.  

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Why work with us
Be the first of your friends to declare, "I love where I work!" and actually mean it. Laugh hard and work with some of the best and brightest in the tech industry. We want you to enjoy where you work, who you work with and what you work on. At GrubHub, you can order your cake and eat it too!
Culture
Grubhub offers a very laid back culture where they encourage all employees to contribute to the success of the organization through their entrepreneurial spirit. The organization thrives on team members of all levels interacting, collaborating and mentoring each other.
Perks & Benefits
Competitive salaries and a 401(k) plan with employer matching
$18 per week to use on the Grubhub website
Restricted stock units for all team members
Unlimited snacks and beverages
Learning and development opportunities
Flexible vacation time, paid holidays, and company outings
Casual dress code and private roof top deck

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